
Have I started making pies for the Prince of Darkness? Well, no. At least, not that I know of.
"Satan may relish coffee pie," was a mnemonic phrase devised by an emigrant French professor living in Brooklyn, New York, one Franois Fauvel-Gouraud, in 1844. Gouraud had come to the United States in 1839 to promote the new photographic technology of the Daguerrotype, made public earlier that year. Unfortunately, like many first movers in new technologies, Gouraud was unable to make good on his early position.
However, he rapidly bounced back. He quickly mastered American English, and promoted a different sort of technology: mnemotechnology, or the art of memory. He rapidly updated an earlier system then popular in France, and revised it to American tastes. Going on the lucrative public speaking circuit of that era, he made $20K in a single year promoting his method, roughly equivalent to $500K today.
Here's a Baltimore critic, one
Edgar Allan Poe, on Gouraud and his method:
It is by no means too much to say that the powers of memory, as aided by his system, are absolutely illimitable. We earnestly advise our readers to procure M. Gouraud's extraordinary work and decide in the premises for themselves.
How did Gouraud's method work? (And what does it have to do with Satan and coffee pie?) Through "conditional associations". In this case, Gouraud associated the phonetic sounds of the consonants in a sentence to numerals. S (or soft C or Z) became 0, T (or D) became 1, N became 2, M became 3, R became 4, L became 5, Sh (or J or Ch) became 6, hard C (or K or hard G) became 7, F (or V) became 8, and P (or B) became 9.
So "SaTaN May ReLiSH CoFFee Pie" simply becomes 0, 1, 2, 3, 4, 5, 6, 7, 8, 9.
Easy as pie.
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